CASE STUDIES
Working with the Head of Digital for The Times, successfully championed the CxO and Editors on the investment and buy-in to transform The Times newsroom to digital-first. Developed a 3-year strategy to incrementally buy/build and re-platform onto a unified digital-first publishing platform. Lead the vision and strategic direction of the tools while helping to solve major challenges of transforming to a digital first organisation. Built a cross-functional, diverse and sustainable programme from 15 to 60 people in the UK, Bulgaria and India to deliver the digital publishing tooling.
Established a cross-functional team to transform product data management from shop-first to digital-first. The team brought together multiple areas of John Lewis outside of Digital to examine the systems, processes and governance of product data and create a plan that would incrementally overhaul John Lewis data so that customers could more easily find the products through improved search and navigation.
Lead delivery of the bespoke programmatic advertising platform that transformed Clear Channel from a company selling print-based advertising to a leader in providing high-tech digital billboards that can geographically target out-of-home audiences. Customers can now buy flexible OOH advertising campaigns targeted across a number of time, geographical or audience based criteria
Led the Telegraph's top strategic intiative: acquiring 3 million registrants in 2018.​ Established a Director level cross-functional team from Technology, Editorial, Marketing, Commercial and Data Science to trial and execute initiatives that would hit the target of 3 million registrants by Dec 2018. We hit the target 4 months ahead of schedule.
Set-up the Content Acquisition line of Springer Nature’s Digital business as part of a major global IT transformation, aligning ways of working across multiple global locations, as well as working closely with executive stakeholders to interpret business strategy into customer focused digital solutions. Introduced modern Product Development practices with distributed teams to rapidly build, learn and validate through a lean continuous delivery approach. Empowered teams to set their own goals, and make their own decisions within the context of the wider Content Acquisition strategy.
Led the discovery phase and programme set-up of Making Tax Digital for Businesses, HMRC’s multi-million pound investment to transform to a fully digital tax system whereby customers never have to tell HMRC the same information twice, can report tax information on a real-time basis and have full visibility of their tax liability through a digital tax account. Scope included Self Assessment, VAT and Corporation Tax.
One of three Delivery Managers tasked with leading this exemplar government project to replace all incumbent IT systems within the Cabinet Office using agile. Responsible for delivering user testing, solution selection, product development, system testing & migration for over 100+ products and services being utilised by the Cabinet Office.​
Lead all technical teams in the global transformation of Sony PlayStation's web retail channel. Working in step with business transformation, planned and delivered the implementation of Adobe CQ5 for the European and American PlayStation regions. Scope included:
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Business Transformation and re-platforming of PlayStation Europe & America web publishing, marketing and CRM systems to Adobe CQ5
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Responsive site design for HDTV, PC, Tablet and Mobile sites
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Scaled lean agile practices to deliver multiple work streams including HTML5 front-end designs, 50+ Adobe CQ5 customised components, ~20 Sony system integrations, content migration from 4 legacy systems, and the transfer of hosting services for all Sony regions to the Adobe Managed Services cloud